Interview of Todd Hershberger, Director of Dunlop and Kelly Brands at Goodyear. Interviewed by Bert Holland of Auto Futures Group at the SEMA show in Las Vegas.

Goodyear is the largest tire manufacturer. They develop, manufacture and distribute a very wide selection of tires as original equipment for new vehicles as well as replacement and upgrades for used cars, trucks and other vehicles. Their business has been somewhat negatively affected by the reduction in sales of new vehicles, but as an international manufacturer with plants around the world, they are in a position to balance their business and respond to economic difficulties.