OUR SERVICES
Auto Futures Group is responsive and competent, providing clients a full-service, flexible alternative to existing internal processes and established vendors. Clients are served primarily by senior partners who are well-connected in the industry and understand how to get things done. See our team . . . .
Oriented toward the most rapidly evolving aspects of the automotive sector, the Group provides a broad spectrum of services including:
•Strategy - for business, marketing, product, sourcing, distribution, public policy and distribution.
Reflecting its focus on the future, the group develops strategic plans in close partnership with the client which help anticipate and harness the opportunities resulting from the rapid changes affecting the sector.
•Marketing - planning, coordination and execution.
Taking advantage of in-depth knowledge and experience, the group provides every level of marketing assistance, from program development to turn-key planning and execution of marketing communications, events and promotions.
•Branding - for new ventures as well as established products and services.
Analysis of branding opportunities, development of branding concept, planning and optimization of branding measures needed to achieve success and overcome the entrenched perceptions so common in the automotive sector.
•Public relations - from assistance to full program execution.
Based on a broad background in public relations, public policy and communications, the group provides every level of assistance from management of specific challenges up to full program execution.
•Analysis - of new ventures, emerging technologies, investment and public policy.
Drawing on years of experience at the cutting edge of the automotive sector, the group provides realistic, visionary analysis and predictive capabilities whether for small or large endeavors.
•Partnership Development - to support new ventures, projects and brands.
Leveraging intimate knowledge of the industry, the group provides analysis, makes proposals and establishes appropriate partnerships for new business ventures or expansion.
•Market Research - into changing consumer perceptions and preferences.
Because the group cooperates very closely with a number of leading research firms, the group is able to provide the depth of understanding of consumer trends, needs and latent desires which makes the difference between business as usual and outstanding performance.
Learn more about our team . . . . .
EXAMPLES
New entities entering the market with non-traditional vehicles:
Auto Futures Group can provide a plan for establishing distribution networks, provide direction on regulatory compliance, a brand and marketing strategy, and a perspective on vehicle requirements as expressed by customers. We also plan, coordinate and execute marketing and public relations programs. We assist in establishing crucial relationships with appropriate partners.
Re-orientation and re-structuring of existing corporations:
Auto Futures Group provides in-depth analysis of market factors, manufacturing, sourcing, distribution and governance, then develops and evaluates alternative proposals in close cooperation with the clients. This includes perspectives on brand power, loyalty, outsourcing, products and potential cooperations. We provide expertise and advice in exploring new partnerships.
Non-US based vehicle manufacturers entering the North American market:
Auto Futures Group can provide a perspective on establishing a dealer network, provide direction on regulatory compliance, provide introductions to potential suppliers and US based partners. And perhaps most importantly, provide expertise how to avoid miss-steps and problems moving forward.
Investment Evaluation:
Auto Futures Group provides an independent, expert, and critical eye to evaluate technical competence and expertise of vehicle manufacturers and importers, verifying business and marketing plans, and assessing success potential. With new fuels, new legislation, new propulsion systems, new vehicle manufacturers, there is substantial opportunity to invest in the automotive segment. Auto Futures Group provides the broad-ranged expertise and experience required to evaluate realistic potential.
Public Policy:
Auto Futures Group can provide a prognosis of market performance and overall effectiveness of proposed initiatives or regulations, taking industry and market dynamics into account; for example potential reactions of manufacturers, industry groups, consumers, governmental organizations, etc. Statistical data analysis as well as market research is performed for the specific objectives involved.
News Videos:
SEMA - How the Downturn affects Suppliers:
- Goodyear
- Yokohama
- Brabus
- TechArt
NY Auto Show:
- Milner Motors - ElectriCar and AirCar
Advertising Age:
Worried Buyers Hit the Brakes on Ultra-Luxury Car Purchases
Washington Times:
As fuel prices rise, drivers consider market options
Links:
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